You’ve been building your brand and things are going great. The only problem is that nobody is giving you feedback unless something goes wrong. No matter the industry, satisfied customers or anyone who deals with your brand staying silent can make you feel your consumers aren’t really connecting with your brand enough to speak up.
Hearing from people who interact with your business can make a big impact on future strategies and how prospective consumers or clients view your brand. Instead of only hearing the negative, it’s important to know what you’re doing right. Here are five ways to get customers to leave positive reviews.
1. Great Customer Service
Customers no longer have to march into a store to talk to a manager. With one tweet the world can see their complaint or request. Timely responses to emails and direct messages are key. Be sure to always remain friendly when communicating with customers and clients.
2. Create Logical Policies That Don’t Cut Corners
When setting up and updating your company’s terms and conditions and policies (returns, refunds) make sure you’re not just trying to avoid blame and save money. Think about how you would react if a brand you bought from had particular policies when setting your own.
3. Do a Little Extra
Customers really appreciate when brands and companies go beyond expectations. Whether you’re a small business owner sending clients thank you notes or giving a loyal customer a shoutout on social media, small things can have a big impact.
4. Offer an Incentive
People are always more motivated to do something when they have something to gain. You can occasionally offer discounts for reviews or create giveaways where customers have to leave a review to be entered. Giveaways are also a good way to gain followers.
Sometimes all it takes is asking. It’s especially easy to manage with long-time customers that you may have personal relationships with.
Online reviews are critical because millennials and generation Z are looking at their favorite YouTubers commentary and product reviews, how many stars you have on Amazon, and looking up your business before they buy a product or visit your establishment.
Beyond that, it’s easier now for your customers to find alternatives to your business. With a swipe or click customers can find another brand to buy from. Try out these tips and let us know how they work out for you!